Transparent
Overview
Transparent offers market intelligence and data analytics for vacation rental property managers, hotels, DMOs, tourism sector, the press, and portfolio investors by tracking more than 26 million properties in Airbnb, Booking.com, Vrbo, TripAdvisor, and its property management software partners.
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Pricing Pricing Plan
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Smart Rental FREE
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Free |
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Smart Rental PRO
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250 € per month and market. Billed annually at €3,000. |
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Transparent BI
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Starting at 449 € per month and market. Billed annually at €5,388. |
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Revenue Management Course
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249 € |
Recommended for the Following
Individual Self Managing Property Owners – No, it is unlikely that individual owners with a small portfolio will be able to justify the monthly expense of Transparent. The Smart Data Free product is free, but has limited information.
Property Managers and Co-hosts – Yes, Transparent is an enterprise-level market intelligence and data analytics tool geared towards property managers, co-hosts, hotels. They also have data products available for the media, municipalities, and investors.
Features
Smart Rental Free
- Historical ADR, occupancy & revenue.
- Booking channel supply shares (what percentage of listings in that market are listed on the various OTAs).
- Visualization of properties & info.
Transparent Pro Dashboard: Typically used by property managers with 15+ properties.
- Rates and Demand – See the real-time and historical rates of listings in your market.
- Booking calendar – See occupancy by date for your listing vs your competitors.
- Pacing – Look at historical pacing and also the rate of booking for future dates.
- Market Supply – Track the number of listings in your market with an interactive map.
- Rankings – Get insights into top properties in your market.
- Reviews – See recent reviews on properties in your market so you can determine what is standing out to guests (both the good and the bad).
- Revenue proposal reports to assist with prospecting new owners.
- Prospect & invest effectively with interactive supply map with performance filters.
- Maximize occupancy using minimum stay analysis.
- Compete & grow using property manager & listing performance ranking.
- Export capabilities for external manipulation & reporting.
- Personalized onboarding and customer support.
Transparent BI: Typically used by property managers with 40+ properties.
- Completely customized dashboards, reports, and graphs to give businesses the exact information they want the way they want it.
- Infinite custom & owner reporting.
- Property manager mapping, ranking & rate shopping.
- Summarized historic market performance data (ADR, occupancy and revenue).
- Supply & OTA visualization and export.
- Forward looking rate, occupancy and demand at listing level on Airbnb, Vrbo and Booking.com.
- Personal support, email subscription & notifications.
- Integrate directly with your PMS.
Sources of Data:
- Airbnb
- Vrbo
- Booking.com
- TripAdvisor
Customer Support:
- Chat
- Help center
Additional Features
- On-demand Revenue Management course for 249€.
Pros
- The review aggregation feature is a great way to keep tabs on the reviews other listings in your market have received. Knowing what stood out to their guests can inform your business decisions.
- The revenue proposals are particularly helpful for property managers when prospecting for new owners.
- Transparent can be used for any market in the world.
- Transparent has a surprisingly good blog on its site where they write about market insights and trends.
Cons
- The Smart Data Free product has very limited information and isn't as helpful as other free offerings by some of the dynamic pricing tool companies.
- As with all market intelligence tools, the data collected is historical. This creates limitations when making projections about future revenue, occupancy, etc. due to unforeseen events which could happen in the future. Users should keep this in mind when making decisions for their business.
Customer Reviews
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