KeyData
Overview
Key Data is a portfolio and market analytics tool for data driven short-term vacation rental hosts and property managers. Portfolio analytics features allow property managers to look at key performance indicators for various aspects of the units they manage. The market analytics tools gather anonymized booking and rate data from the property management systems Key Data integrates with. This host-based data is real-time, forward looking, and rich in actionable information to help hosts and property managers make decisions about many aspects of their business.
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Recommended for the Following
Individual Self-Managing Property Owners – Yes, they have a Host Data product in beta that is specifically designed for hosts and those with a smaller portfolio.
Property Managers and Co-hosts – Yes, the Pro Data product is an enterprise-level market intelligence and portfolio analytics tool that property mangagers would find very helpful.
Features
Host Data (Beta): This feature set will likely change as further development continues.
- Market Trends – Looks at current trends in your properties’ markets.
- A community forum for hosts
- Listing performance analytics and an automatically selected list of competitors with stats for the past 30, 60, 90 days.
ProData: For professional property managers, co-hosts, and those with a large portfolio.
- Real-Time Pacing Charts
- Performance Analysis – Instant analysis and pacing reports of your destination’s short-term rental data.
- Benchmarking Insights
- Visitor Origin Insights– Identify where your guests are coming from & which markets are growing fastest.
- Historical Performance Data
- Rental Pro Formas
- Intelligent Supply Data
- Traveler Search Data
- Budgeting Module – Allows you to set goals and monitor the financial health of your business globally and at a property level.
- Interactive Maps – To find and view competitor listings in your market
- Owner Reports: Easy to generate owner reports to inform and educate owners on the performance of their properties.
- Competitor Analytics: Yes, a deep dive into multiple aspects of your competitors in nearly real-time.
DestinationData – This product is built for tourism organizations. It allows them to see real-time data about the short-term rental listings in their market and discover insights into where their visitors are coming from.
TrendData – This is an a la carte reports product. You can choose from one of the 4 standard reports, or have KeyData create a custom report.
- 30-day Occupancy Outlook – Currently priced at $45 per report. An annual subscription is available and is delivered bi-weekly.
- Detailed Market Reports – Starting at $295 per report. Annual subscriptions are available and delivered monthly
- Executive Market Overview – Starting at $350 per report. Annual subscriptions are available and delivered monthly.
- Feeder Market Report – $450 per report and includes the top 20 “feeder markets” for a destination this current season and the four prior seasons.
EnterpriseData – This product is for investment fund analyst’s to purchase short-term rental data.
Additional Features
- Demand IQ – Uses website analytics to tell property mangers what their website visitors want by looking at the types of actions visitors took on their site. It can reports stats on searches by unit size, date, stay length, etc. This can provide powerful data for property managers to find marketing opportunities and inform pricing decisions. A fantastic tool for PM with an active direct booking website!
- Trip IQ – TripIQ allows property managers to determine their travel insurance conversion metrics and track the economic impact for missed insurance sales. Additional dashboards provide a comparative data for property managers to see how their conversion rate and lost opportunities compare to their market competitors.
Update Frequency: Daily
Integrations
- Avantio
- Barefoot
- Beds24
- Booking Automation
- Booking Sync
- *Breezeway (Coming Soon)
- Brightside Rental Management
- Ciirus
- Direct
- Escapia
- Fantastic Stay
- Guesty
- HomeAway
- Homhero
- Hostaway
- Hostfully
- Hostify
- IQware
- Impala
- Infor
- Janiis
- Json
- Kigo
- LMPM
- LiveRez
- Lodgify
- Lodgix
- Mapro
- Maestro
- Oracle Hospitality
- OwnerRez
- Resort Data Processing
- RMS
- RNS Vacation Rental Software
- SMS (Springer-Miller Systems)
- SkyRun
- Streamline
- The Company Software
- Tokeet
- Track
- Uplisting
- V12.NET
- VRM (Virtual Resort Manager)
- WeBrezPro
- Your Porter App
- Itrip vacations
- Kross
- MyVR
- Vreasy
Mobile Device Support: Yes
Customer Support: Chat support, training videos, webinars, and articles.
Pros
Key Data gathers and anonymizes information directly from hosts via the 50+ property management software systems it integrates with. This means that if the PMS you're using is integrated with Key Data, they get anonymized information on your occupancy, rates, pacing, etc. They pull this information from all the accounts of all their 50 + PMS partners to create a massive data set. This creates incredibly powerful, nearly real-time information on the short-term rental industry and sets it apart from other market intelligence tools which get their data from OTAs such as Airbnb. They are able to organize and distill the data into useful tables, graphs, and reports for almost every market worldwide.
- The Key Data information is nearly real-time
- The data is gathered directly from hosts and property managers via their PMS, as opposed to being data scrapped from OTA platforms.
- The Demand IQ and Trip IQ features are unique to KeyData and could be invaluable for property managers looking to plug any holes in their revenue bucket.
- The on-demand webinars and tutorial videos are great resources for busy users.
- The knowledge library has lots of well-written and in-depth information, which is helpful when you need answers to your questions after hours, or don't have time to wait for an email reply to your question.
- The easy-to-generate property performance reports simplify owner reporting and proposals for prospective owners.
Cons
- In the past, the fact that the ProData tool is only for managers of large portfolios created a gap in KeyData's offerings. Small portfolio owners/managers either had to pay the disproportionately high rate (relative to their portfolio size), or moved on to other market intelligence providers. The new HostData tool will make the powerful KeyData information available for hosts, co-hosts, and smaller PM at a price that makes sense.
- As with all market intelligence tools, the data collected is historical. This brings limitations when making projections about future revenue, occupancy, etc. due to unforeseen events which could happen in the future. Users should keep this in mind when making decisions for their business.
- There's a LOT of information available in the ProData tool. Users who are easily overwhelmed by technology may benefit by pacing themselves as they learn about KeyData features and seek to maximize its utilization.
Customer Reviews
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