Market Intelligence and Data Analytics Tool Comparisons

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Overview

AirDNA is the leading provider of data and analytics for the $140 billion dollar short-term rental industry.  We exist to empower hosts, investors, and businesses with the most accurate tools to succeed in the vacation rental space.

Yet, we’re far more than just a data provider.  We’re firm believers that data isn’t the destination — it’s a starting point. That’s why we’ve designed our suite of products with our customers’ solutions in mind.

Whether you’re looking to find your next investment, optimize your listings, or research market-wide trends, AirDNA is here to help.

Price

  • Recommended of the Following

    Individual Self Managing Property Owners – Yes, owners who are considering investing in a new market, want to research the revenue potential of a specific property, or want to manage the dynamic pricing of their listings can use AirDNA.

    Property Managers and Co-hosts – Yes, AirDNA is an enterprise-level market intelligence and data analytics tool.

     

  • Features

    We’re not quite ready to publish our review of AirDNA.

    In the meantime, help your fellow hosts and property managers. Please write a review and share your experience with AirDNA.

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Overview

Key Data is a portfolio and market analytics tool for data driven short-term vacation rental hosts and property managers.  Portfolio analytics features allow property managers to look at key performance indicators for various aspects of the units they manage.  The market analytics tools gather anonymized booking and rate data from the property management systems Key Data integrates with. This host-based data is real-time, forward looking, and rich in actionable information to help hosts and property managers make decisions about many aspects of their business.

Price

Pricing only available with a KeyData demo.

  • Recommended for the Following

    Individual Self-Managing Property Owners – Yes, they have a Host Data product in beta that is specifically designed for hosts and those with a smaller portfolio.

    Property Managers and Co-hosts –  Yes, the Pro Data product is an enterprise-level market intelligence and portfolio analytics tool that property mangagers would find very helpful.

  • Features

    Host Data (Beta): This feature set will likely change as further development continues.

    • Market Trends – Looks at current trends in your properties’ markets.
    • A community forum for hosts
    • Listing performance analytics and an automatically selected list of competitors with stats for the past 30, 60, 90 days.

     

    ProData: For professional property managers, co-hosts, and those with a large portfolio.

    • Real-Time Pacing Charts
    • Performance Analysis – Instant analysis and pacing reports of your destination’s short-term rental data.
    • Benchmarking Insights
    • Visitor Origin Insights– Identify where your guests are coming from & which markets are growing fastest.
    • Historical Performance Data
    • Rental Pro Formas
    • Intelligent Supply Data
    • Traveler Search Data
    • Budgeting Module – Allows you to set goals and monitor the financial health of your business globally and at a property level.
    • Interactive Maps – To find and view competitor listings in your market
    • Owner Reports: Easy to generate owner reports to inform and educate owners on the performance of their properties.
    • Competitor Analytics: Yes, a deep dive into multiple aspects of your competitors in nearly real-time.

     

     

    DestinationData – This product is built for tourism organizations. It allows them to see real-time data about the short-term rental listings in their market and discover insights into where their visitors are coming from.

     

    TrendData – This is an a la carte reports product.  You can choose from one of the 4 standard reports, or have KeyData create a custom report.

    • 30-day Occupancy Outlook – Currently priced at $45 per report. An annual subscription is available and is delivered bi-weekly.
    • Detailed Market Reports – Starting at $295 per report. Annual subscriptions are available and delivered monthly
    • Executive Market Overview – Starting at $350 per report. Annual subscriptions are available and delivered monthly.
    • Feeder Market Report – $450 per report and includes the top 20 “feeder markets” for a destination this current season and the four prior seasons.

     

    EnterpriseData – This product is for investment fund analyst’s to purchase short-term rental data.

     

    Additional Features

    • Demand IQ – Uses website analytics to tell property mangers what their website visitors want by looking at the types of actions visitors took on their site. It can reports stats on searches by unit size, date, stay length, etc. This can provide powerful data for property managers to find marketing opportunities and inform pricing decisions.  A fantastic tool for PM with an active direct booking website!
    • Trip IQ –  TripIQ allows  property managers to determine their travel insurance conversion metrics and track the economic impact for missed insurance sales.  Additional dashboards provide a comparative data for property managers to see how their conversion rate and lost opportunities compare to their market competitors.

    Update Frequency: Daily

    Integrations

    • Avantio
    • Barefoot
    • Beds24
    • Booking Automation
    • Booking Sync
    • *Breezeway (Coming Soon)
    • Brightside Rental Management
    • Ciirus
    • Direct
    • Escapia
    • Fantastic Stay
    • Guesty
    • HomeAway
    • Homhero
    • Hostaway
    • Hostfully
    • Hostify
    • IQware
    • Impala
    • Infor
    • Janiis
    • Json
    • Kigo
    • LMPM
    • LiveRez
    • Lodgify
    • Lodgix
    • Mapro
    • Maestro
    • Oracle Hospitality
    • OwnerRez
    • Resort Data Processing
    • RMS
    • RNS Vacation Rental Software
    • SMS (Springer-Miller Systems)
    • SkyRun
    • Streamline
    • The Company Software
    • Tokeet
    • Track
    • Uplisting
    • V12.NET
    • VRM (Virtual Resort Manager)
    • WeBrezPro
    • Your Porter App
    • Itrip vacations
    • Kross
    • MyVR
    • Vreasy

    Mobile Device Support: Yes

    Customer Support: Chat support, training videos, webinars, and articles.

     

  • Pros
    Key Data gathers and anonymizes information directly from hosts via the 50+ property management software systems it integrates with.  This means that if the PMS you're using is integrated with Key Data, they get anonymized information on your occupancy, rates, pacing, etc. They pull this information from all the accounts of all their 50 + PMS partners to create a massive data set. This creates incredibly powerful, nearly real-time information on the short-term rental industry and sets it apart from other market intelligence tools which get their data from OTAs such as Airbnb.  They are able to organize and distill the data into useful tables, graphs, and reports for almost every market worldwide.
    • The Key Data information is nearly real-time
    • The data is gathered directly from hosts and property managers via their PMS, as opposed to being data scrapped from OTA platforms.
    • The Demand IQ and Trip IQ features are unique to KeyData and could be invaluable for property managers looking to plug any holes in their revenue bucket.
    • The on-demand webinars and tutorial videos are great resources for busy users.
    • The knowledge library has lots of well-written and in-depth information, which is helpful when you need answers to your questions after hours, or don't have time to wait for an email reply to your question.
    • The easy-to-generate property performance reports simplify owner reporting and proposals for prospective owners.
     
  • Cons
    • In the past, the fact that the ProData tool is only for managers of large portfolios created a gap in KeyData's offerings. Small portfolio owners/managers either had to pay the disproportionately high rate (relative to their portfolio size), or moved on to other market intelligence providers.   The new HostData tool will make the powerful KeyData information available for hosts, co-hosts, and smaller PM at a price that makes sense.
    • As with all market intelligence tools, the data collected is historical.  This brings limitations when making projections about future revenue, occupancy, etc. due to unforeseen events which could happen in the future.  Users should keep this in mind when making decisions for their business.
    • There's a LOT of information available in the ProData tool.  Users who are easily overwhelmed by technology may benefit by pacing themselves as they learn about KeyData features and seek to maximize its utilization.
Compare This

Overview

AllTheRooms is a market intelligence and data analytics provider for short-term rental owners, investors, and property managers. It offers a bird’s eye view of the market trend and competitors’ insights to optimize and improve your performance.

Price

Pricing Plans

Free
Free
Basic
$19 per month/per market
Pro
$49 per month/per market
Enterprise
Contact for quote
  • Recommended for the Following

    Individual Self Managing Property Owners – Yes

    Property Managers and Co-hosts – Yes

  • Features

    AllTheRooms sources it’s data from Airbnb and Vrbo.

     

    Market Overview

    • Follow any market and save it for easy access or comparison.
    • Precision filters help refine your market for more relevant insights.
    • Access key metrics and market trends.
    • Listing level data for Airbnb and Vrbo.

    Future Data: 

    • Six months of future data based on occupancy and the ADR of bookings already made for future dates.
    • Choose from 3 different views.
    • Includes three years of historical data overlay to compare year-over-year.
    • Customizable competitor sets allow tracking competitors’ future pricing with the calendar view.

    Property Score:

    • Import your Vrbo or Airbnb listings.
    • Get a personalized score of your property’s performance in relation to your market. 
    • Easily compare your property’s performance with competitors.

    Historical Data:

    • Access up to four years of historical data and customize the date range you’d like to analyze.
    • Filter by percentiles so you can work with the data that is most relevant to you.
    • Downloadable reports. 

    Competitor Set:

    • Create a custom set of competitor listings and access:
      • Average daily rates
      • Occupancy rates
      • Future booked rates
      • Future demand
    • Access 4 years of historical data.
    • Access 6 months of future data projections.
    • Add and remove competitors as needed.
    • Access property-level qualitative data.

    AllTheRooms Data Analytics include:

    • Average daily rates
    • Occupancy rates
    • Market revenue
    • Listing revenue
    • Nights booked
    • Revenue per available night
    • Booking lead time
    • Future demand and rates

    Customer Support:

    • Email
    • Phone
    • Guide center
    • Webinars
  • Pros
    • The free version lets research any market and shows data for 100 listings in that market, ADRs, 3 months of historical data, and 1 week of future data.
    • Data is sourced from Airbnb and Vrbo.
    • Data is available for markets worldwide.
    • AllTheRooms can be used with or without property management software integration.
  • Cons
    • Markets are subscribed to individually. This is a common model for market intelligence products, but creates limitations for those trying to research potential markets to invest in who may be interested in the performance of half a dozen or more markets.
    • As with all market intelligence tools, the data collected is historical. This creates limitations when making projections about future revenue, occupancy, etc. due to unforeseen events which could happen in the future. Users should keep this in mind when making decisions for their businesses.
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Overview

STR Insights helps short-term rental investors find their next short-term rental property. Users utilize a variety of filters to discover top vacation rental markets across the country by potential gross ROI.

Price

Pricing Plans

Monthly
$194.99
Quarterly
$449.99
Annually
$1599.99
  • Recommended for the Following

    STR Insights is for anyone looking to purchase a short-term rental who is undecided about what market to invest in or the type of property that will yield the highest ROI.

    Individual Self-Managing Property Owners – Yes

    Property Managers and Co-hosts – Yes

     

     

  • Features

    Markets Dashboard: The market dashboard is the first place users start when researching US markets to invest in.

    • Search the entire United States with multiple filters:
      • Destination type (beach, mountain, lake, ski, college, river, etc.).
      • Bedroom count
      • City
      • Market size
      • Amount of STR regulation
      • Price
    • Organizes the data to get accurate property values and revenue potential for each market.

     

    Market Profile – Once users have identified a few interesting markets, they look at the market profiles for those markets. The market profile provides the following information:

    • Number of active STR listings in the market (available for rent 200+ days)
    • The average valuation of STR properties in that market. The valuation only includes of short-term rental properties.  By filtering out other property types it give a more accurate idea of property costs in that market.
    • Average revenue
    • Average ROI
    • Average Occupancy
    • Average Daily Rate
    • Amount of Regulation
    • This data can be further filtered according to bedroom count and percentile.
    • An interactive map displays active rentals for any given market.
    • Understand how different STRs perform in the same market

     

    Saved Market Feature: Lets users save markets they are interested in and view side by side comparisons to assist with the decision-making process.

    • Compare ROI from different markets.
    • Filter information by:
      • Number of bedrooms
      • Revenue percentile
      • Valuation
      • Active listing count per city

     

    ROI Estimates:

    • Pulls data from the top vacation rental providers like Vrbo and Airbnb
    • Looks at the historical pricing, occupancy rates, and trends over the last 12 months to calculate estimated property values and historical revenues. 

    Data Sources

    • STR Insights gathers data from Airbnb and Vrbo.

    Customer Support:

    • Email

     

    Other Features:

    • The Realtor and Lender Partnership Program helps you connect with STR knowledgeable realtors and lenders once you find a market you’re interested in.
  • Pros
    • A STRINSIGHTS subscription lets you research markets in the entire United States.  Other market intelligence companies have users subscribe to each market individually, or charge a much higher price to research the entire United States. This makes STR Insights a great value.
    • An easy-to-use interface.
    • Being able to search by destination type is a fabulous feature when you have no clue where to start your market research other than knowing you want a property near a beach, mountains, National Park, etc.
    • The results of searches are easy to understand and digest.
    • It’s convenient to connect with realtors and lenders who know about the unique needs of STR investors.
    • STR Insights provides pricing valuation data, this valuation has filtered to only include short term rental properties and exclude other types of homes. That is very powerful.
    • Regulation data - It's very helpful to have a high level sense of the regulatory environment of different markets.  It's can be a key decision making criteria for some STR investors.
    • STR Insights is a new company with a strong roadmap.  It will be great to see how the company evolves and the new features they launch.
  • Cons
    • It’s important to understand that the ROI estimates are based on historical information. Individual markets, or the broader STR industry, may experience events that change the ROI potential of a particular property.
    • When you have access to search the entire US you may find an overwhelming number of potential markets to consider.  Utilizing the filtering features is critical.
    • Currently the pricing valuations don't break out valuation of different property types (entire home, condo, multi-family, etc).
    • STR Insights only provides data for the US, eventually it would be great if users could search globally.
Compare This

Overview

Transparent offers market intelligence and data analytics for vacation rental property managers, hotels, DMOs, tourism sector, the press, and portfolio investors by tracking more than 26 million properties in Airbnb, Booking.com, Vrbo, TripAdvisor, and its property management software partners.

Price

Pricing Plan

Smart Rental FREE
Free
Smart Rental PRO
250 € per month and market. Billed annually at €3,000.
Transparent BI
Starting at 449 € per month and market. Billed annually at €5,388.
Revenue Management Course
249 €
  • Recommended for the Following

    Individual Self Managing Property Owners – No, it is unlikely that individual owners with a small portfolio will be able to justify the monthly expense of Transparent. The Smart Data Free product is free, but has limited information.

     

    Property Managers and Co-hosts – Yes, Transparent is an enterprise-level market intelligence and data analytics tool geared towards property managers, co-hosts, hotels. They also have data products available for the media, municipalities, and investors.

  • Features

    Smart Rental Free

    • Historical ADR, occupancy & revenue.
    • Booking channel supply shares (what percentage of listings in that market are listed on the various OTAs).
    • Visualization of properties & info.

     

    Transparent Pro Dashboard: Typically used by property managers with 15+ properties.

    • Rates and Demand – See the real-time and historical rates of listings in your market.
    • Booking calendar – See occupancy by date for your listing vs your competitors.
    • Pacing – Look at historical pacing and also the rate of booking for future dates.
    • Market Supply – Track the number of listings in your market with an interactive map.
    • Rankings – Get insights into top properties in your market.
    • Reviews – See recent reviews on properties in your market so you can determine what is standing out to guests (both the good and the bad).
    • Revenue proposal reports to assist with prospecting new owners.
    • Prospect & invest effectively with interactive supply map with performance filters.
    • Maximize occupancy using minimum stay analysis.
    • Compete & grow using property manager & listing performance ranking.
    • Export capabilities for external manipulation & reporting.
    • Personalized onboarding and customer support.

     

    Transparent BI: Typically used by property managers with 40+ properties.

    • Completely customized dashboards, reports, and graphs to give businesses the exact information they want the way they want it.
    • Infinite custom & owner reporting.
    • Property manager mapping, ranking & rate shopping.
    • Summarized historic market performance data (ADR, occupancy and revenue).
    • Supply & OTA visualization and export.
    • Forward looking rate, occupancy and demand at listing level on Airbnb, Vrbo and Booking.com.
    • Personal support, email subscription & notifications.
    • Integrate directly with your PMS.

     

    Sources of Data:

    • Airbnb
    • Vrbo
    • Booking.com
    • TripAdvisor

     

    Customer Support:

    • Chat
    • Help center

     

    Additional Features

    • On-demand Revenue Management course for 249€.
  • Pros
    • The review aggregation feature is a great way to keep tabs on the reviews other listings in your market have received. Knowing what stood out to their guests can inform your business decisions.
    • The revenue proposals are particularly helpful for property managers when prospecting for new owners.
    • Transparent can be used for any market in the world.
    • Transparent has a surprisingly good blog on its site where they write about market insights and trends.
  • Cons
    • The Smart Data Free product has very limited information and isn't as helpful as other free offerings by some of the dynamic pricing tool companies.
    • As with all market intelligence tools, the data collected is historical. This creates limitations when making projections about future revenue, occupancy, etc. due to unforeseen events which could happen in the future. Users should keep this in mind when making decisions for their business.
Compare This

Overview

AllTheRooms is a market intelligence and data analytics provider for short-term rental owners, investors, and property managers. It offers a bird’s eye view of the market trend and competitors’ insights to optimize and improve your performance.

 

 

Price

Pricing Plans

  • Recommended for the Following

    Individual Self-Managing Property Owners – 

    Property Managers and Co-hosts –  

  • Features

    We’re not quite ready to publish our review of AllTheRooms.

    Please write a review below and share your experience with AllTheRooms.